FC Tokyo Launches English Version Website with Cistate Translation Proxy! Strengthening Information Dissemination for Inbound Audience
FC Tokyo of the J-League (Tokyo Football Corporation) has introduced our multilingual solution "Cistate Translation Proxy" and launched an English version website. Through the English version site, we will provide real-time and efficient information dissemination for overseas travelers and foreign residents in Japan.
FC Tokyo: https://www.fctokyo.co.jp/en/
Challenges in Communicating Information in Foreign Languages
Providing information in multiple languages to overseas travelers and foreign residents has been a long-standing issue for FC Tokyo, but manually managing it is not realistic considering the amount and frequency of information to be disseminated. Although the use of automatic translation has been considered in the past, there have been challenges with accuracy, especially when it comes to correctly translating player names and stadium names, which are crucial elements that cannot be compromised for a professional sports club. Additionally, the cost and effort of implementation and management were also expected to be a burden.
However, there has been a greater recovery in inbound tourism after the pandemic than expected, and foreign visitors are becoming more noticeable in stadiums. The previously opened ticket purchase guide page in English was well received, and there are high expectations for timely information dissemination in languages other than Japanese.
The key is "automation" and "high translation accuracy".
FC Tokyo will solve these issues by implementing Cistate Translation Proxy from Cistate.
Cistate Translation Proxy is a solution that automates website translation and operation. It automatically updates in conjunction with the original site, eliminating the need to manually manage multilingual sites.
In addition, in order to achieve high translation accuracy
- Utilizing the Latest AI Translation Engine
- Maintenance and application of translated proper noun list covering player names, stadium names, league names, etc.
- Language processing for translated text
We have implemented initiatives such as this. The unique name list prepared by Cistate in advance includes registered player names, coach names, club names, stadium and facility names, and sponsor names, which are utilized in translation. With this system, FC Tokyo has been able to communicate information in real-time in English at a realistic cost without overburdening the workload.
FC Tokyo Public Relations and Promotion Department
"At FC Tokyo, as a club based in the capital city of Tokyo, we have always aimed to promote the club's appeal to foreign nationals living in Japan and foreign soccer fans visiting Japan through English-language content. In light of the COVID-19 pandemic beginning to subside, we have noticed an increase in inbound visitors not only in Tokyo but also at the stadium. As a way to encourage more people to come to the stadium, we have considered creating translated pages. There are various methods for implementing translated pages, but we have decided to use an AI translation system that can quickly and accurately translate the information on our website, with a focus on providing accurate guidance and considering services that meet our needs."
There is also a feature that allows you to edit the translation page on your own, and I found it convenient to be able to intuitively edit and update any areas of concern. As we strive to provide accurate information, the ability to edit information in a timely manner is extremely helpful. In the future, we are also considering increasing the number of supported languages in order to introduce the appeal of FC Tokyo to more foreign nationals."
All you need is the URL. Cistate Translation Proxy makes it easy to multilingualize your website with minimal effort.
Cistate Translation Proxy is a system that directly retrieves information from publicly available websites and automatically builds and operates multilingual sites. All you need is the URL. By combining AI translation with our unique natural language processing technology, we can achieve automatic multilingualization of websites.
Registered with SISC Kanto of Cistate Translation Proxy, Kanto Bureau of Economy, Trade and Industry
