FC Tokyo launches English website with Cistate Translation Proxy! Strengthening information delivery for inbound visitors
FC Tokyo of the J.League (Tokyo Football Co., Ltd.) has implemented our multilingual solution, Cistate Translation Proxy, and launched its English-language website. Through the English website, FC Tokyo provides real-time and efficient information to overseas visitors and foreign residents in Japan.
FC Tokyo: https://www.fctokyo.co.jp/en/
Challenges in Communicating Information in Foreign Languages
Providing multilingual information to appeal to overseas visitors and foreign residents in Japan has long been a challenge for FC Tokyo. Given the volume and frequency of information to be shared, managing this manually was not a realistic option. Although the use of machine translation had been considered in the past, there were concerns about translation accuracy. In particular, ensuring the correct representation of player names and stadium names was a non-negotiable requirement for a professional sports club. In addition, the costs and effort required for implementation and operation were also expected to be a burden.
However, the recovery of inbound tourism after COVID-19 has exceeded expectations, and the presence of foreign visitors at the stadium has become more noticeable. In addition, the English ticket purchase guide page that was launched earlier was well received, which further raised expectations for timely information to be provided in languages other than Japanese.
The Key: "Automation" and "High Translation Accuracy"
FC Tokyo addresses these challenges by implementing Cistate's Cistate Translation Proxy.
Cistate Translation Proxy is a solution that automates website translation and management. Because updates are performed automatically in sync with the original site, there is no need to manage multilingual sites manually.
In addition, to achieve high translation accuracy,
- Utilization of the latest AI translation engines
- Development of a comprehensive list of proper nouns—including player names, stadium names, and league names—and applying it to translations
- Linguistic processing of text before and after translation
These are some of the initiatives we have implemented. The proprietary noun list prepared in advance by Cistate includes registered player names, manager names, club names, stadium and facility names, and sponsor names from the J.League, and is utilized in the translation process. With this system, FC Tokyo has been able to share real-time information in English at a practical cost, without significantly increasing the workload.
FC Tokyo Public Relations and Promotion Department
“At FC Tokyo, as a club based in the capital city, we have always wanted to share the appeal of our club with foreign residents in Japan and international soccer fans visiting Japan through English-language content.” As the COVID-19 pandemic began to subside, we saw an increase in inbound visitors not only throughout Tokyo but also at the stadium. This led us to consider creating translated pages as a way to encourage more people to visit the stadium. There are various ways to provide translated pages, but we focused on ensuring that information posted on our website could be translated with minimal time lag and that accurate guidance could be delivered. In searching for a service that met these needs, we arrived at an AI translation system.
We also found it convenient that the translation pages can be independently edited, allowing us to intuitively update any sections we want to adjust. As we strive to provide accurate information, the ability to edit content in a timely manner has been extremely helpful. We are also considering adding more supported languages in the future so that even more people from overseas can discover the appeal of FC Tokyo.
All you need is a URL. Cistate Translation Proxy: Multilingual Websites with Minimal Effort
Cistate Translation Proxy automatically builds and manages multilingual websites by directly retrieving information from your public web pages. All you need is a URL. We combine AI translation with our proprietary natural language processing technology to automatically make your website multilingual.
